2017

CONCEPTUAL JEWELRY DESIGN

In this Conceptual Jewelry collection, I am utilizing the skills I have gathered as an architect, and the latest advancements in Digital Design & Manufacturing in an interdisciplinary approach to design Jewelry. 

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As an architect, the first thing to do, before starting with the architectural design process, is a comprehensive site analysis. Studying the site, where the building is to be constructed, and understanding its topography, nature, qualities, needs, and context, to design a building that can blend in with its surroundings without being imposed on the site.

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In this sense, I started studying the female figure, its natural form, and curvatures. Tracing the natural body shape & curvature to generate statement pieces that emerge from and merge into it, complementing its natural beauty, while standing out with their unique forms & complex geometries.

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The collection pieces were designed and modeled using Digital & Generative Design tools, creating complex sculptures with intricate details, 3D printed in various metals including Brass & Steel.

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An Experimental study exploring the infinite possibilities of merging Architecture, Fashion, and Technology.

Conceptual Jewelry Design_Sculptures & Body Form

Conceptual Jewelry Design_Light & Geometry

This approach allows for more flexibility in design and production, as the pieces can be adjusted digitally to adapt to their function, material, and 3D printing requirements; adding the value of personification of the individual pieces, tailoring them to compliment various body types and shapes. 

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The intricate details, and complex forms generated through algorithmic design interact with light, creating interesting shadow patterns​, that complement the sculptures, and complete their geometries.

The generated conceptual jewelry collection will debuted at Amman Design Week 2017 أسبوع عمان للتصميم | The Hanger Exhibition 06.-14. October 2017 

For updates follow @halaghatasheh_cjd 

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